The “Re-Imagining Southern Scottsdale” project officially launched Friday, October 1st.

Dozens of local residents have volunteered to participate in the project and gathered at Fate Brewing Co. last week for an introductory meeting and to share their personal stories about Southern Scottsdale.

“When I heard about the ‘RE-Imagine Southern Scottsdale’ identity project, I immediately jumped on the opportunity to volunteer,” said Sydney Fagner.

“I’ve lived here for almost five years and there are things I love about Southern Scottsdale and things I want to see improved. There is so much potential here. This is an important project and it’s such an amazing feeling to be involved in something that will inevitably improve the place I call home.” 

The project is a yearlong, comprehensive identity building exercise to create positive momentum for the revitalization of Southern Scottsdale, and specifically the McDowell Road Corridor. 

“This is a proud moment for all of us who belong to Southern Scottsdale,” said the SGA board chairman, Jeff Berghoff. “For years there has been so much talk about the need to redefine this area and we’ve just taken the first big step toward achieving that goal.” 

The SGA is committed to engaging as many participants as possible with the goal of collecting input from thousands of residents and business owners. Over the next few months, dozens of volunteers in SGA t-shirts will be engaging in community outreach at parks, retail locations and walking neighborhoods to gather opinions of Southern Scottsdale residents. 

This intensive process is made possible by a $50,000 grant from the Scottsdale Industrial Development Authority (IDA) and dozens of local corporate sponsors who share an interest in the revitalization of Southern Scottsdale. 

The SGA invites anyone who operates a business or lives within the boundaries of Southern Scottsdale to participate in the exercise by going to ScottsdaleGatewayAlliance.com/re-imagining.